The Play List: Our First Ever Newsletter is LIVE!

2nd October 2025

Welcome to The PLAYLIST | Competitive Socialising News, curated by the pros.

In our premier edition:

Issue #1: Social Fitness and the Future of Guest Experience

Welcome to the first edition of The PLAY LIST, our monthly digest bringing you the latest in competitive socialising, curated by the pros at The Social Gaming Group. Each month, we highlight industry trends, global insights, and hot-off-the-press 🔥 news designed to keep you ahead of the (SHUFL) curve.

In this issue, we explore ‘social fitness’, tech-driven inclusive experiences, and the growing demand for authentic, social games. Plus, we’ll be at IAAPA in Barcelona, 23–26 September (Stand #2-942) , send us a message and connect with us on site!

1️⃣ Trend Focus: Social Fitness 🏋️♀️

There’s a new way to think about your guests: “social fitness.” BBC Science shows that fleeting interactions and group connections boost wellbeing, something The Social Gaming Group spotlights when designing tech and games, to help venues create experiences that are naturally engaging and memorable.

Get the scoop on ‘Social Fitness’ here →

2️⃣ Inside the Game: Tech-Enhanced Guest Experiences 🤖

Our Tech Lead Shako Farhad explains how our tech goes beyond flashy visuals, it sparks genuine, inclusive connections that guests love. Venues using this approach see stronger engagement and sustainable revenue.

Read the full feature in Bar Magazine to find out more →

3️⃣ Industry Spotlight: The Rise and Rise of Group Play, Explained 🌡️

Competitive socialising is booming, and operators need to be ready to meet the demand. Ben Minter, TSGG’s Director of B2B Sales, explains why guests now expect inclusive, participatory, and tech-enhanced games that create memorable experiences. Venues that embrace these experiences can drive engagement, increase repeat visits, and boost revenue.

Dive into Pub & Bar Magazine to see how your venue can stay ahead →