Where tradition meets innovation.

Making people happy, one game at a time.
Pairing the best craft with the best tech to bring the most fun money can buy.

It’s all about partnerships.

Through all our venues, franchises and business-to-business partnerships, to our relationships with our players worldwide, The Social Gaming Group specialise in marrying seemingly opposing concepts in a way that perfectly encapsulates the Competitive Socialising movement.

Our player interaction through events and tournaments establishes a loyal customer base around locations that house our concepts.

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Our values.

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Inclusive & High End

Authentic & Pioneering image

Authentic & Pioneering

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Personal & Professional

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Committed & Creative

Inclusive & High End

The Social Gaming Group is built around bringing accessible and memorable competitive socialising experiences to the best venues, pubs, bars, offices and leisure destinations across the world. Our products are the best, for everyone.

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Authentic & Pioneering

Whether its the SHUFL Curve, or our versatile camera technology, our market-leading concepts all embrace classic gaming, elevated through innovation.

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Personal & Professional

With us, you can expect an above and beyond working relationship, where you see all the benefits of The Social Gaming Group’s experience and ongoing journey.  Our partnerships are an integral part of our mission, and the strongest outputs arise from genuine connections. We ensure open communication, trust, and a collaborative spirit that drives us toward shared success. 

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Committed & Creative

Our commitment to these connections not only enhances creativity and innovation but also ensures effective and proactive partnerships. By partnering with us, you join a dedicated team invested in your success, ensuring outstanding results through continuous creativity and support.

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Our Story.

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2008

European Shuffleboard

European Shuffleboard is born after an influential trip to the US.

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2013

Play the Curve

To make the game more accessible for the fresh European market, we start to curve our playing surfaces.

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2014

Going Global!

We begin to set up ‘boards in Sweden, Germany, and the UK.

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2018

The SHUFL. Brand

A streamlined game needs the right name. ’SHUFL.’ is born.

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2018

First Oche Opens

Back in Oslo, our first venue opens using today’s FLYBY Darts technology.

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2019

SHUFL Down Under

We SHUFL down to Australia, proving that Earth isn’t flat… It has a Curve.

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2021

Oche goes Global

We open our darts-and-dining venues in Amsterdam, Brisbane, Gothenburg.

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2021

SHUFL. Tech Prototypes

The first models of the shuffleboard technology are tested in Oslo.

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2022

FLYBY Darts Launch

FLYBY Darts are ready to soar, as we widen our target to B2B partnerships worldwide.

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2022

SHUFL: the Venue

Our first shuffleboard venue opens its doors in Oslo, to mark the launch of our revolutionary SHUFL. Tech.

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2022

The SGG

All our brands band together to form The Social Gaming Group.

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2023

Franchising

We open our first franchise Oche venues in Dubai and later Reykjavik.

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....

The Future

We will continue to honour organic, original games. The concepts are untouchable but we can expand on them with technology.

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