Game on for shoppers in a UK retail first.
Shoppers at Trinity Leeds – a major UK shopping centre – who are looking to relax after a spot of retail therapy can get their SHUFL. on and grab a beer from the city’s first self-serve beer wall.
In what is believed to be a first for a UK retail centre, the centre’s exciting street food area Trinity Kitchen, which mixes regularly rotating vendors with permanent eateries, now plays host to two 16-foot Grand Champion SHUFL. tables and a self-serve beer wall run by craft beer retailer, Beer Hawk – so we’re in great company!
SHUFL.’s partnership with Trinity Leeds demonstrates just how far we’ve come in terms of how and where next-generation consumers choose to spend their leisure time. It really comes down to offering an authentic and memorable experience that emphasises quality over quantity.
Driving the night time economy.
Says Trinity Leeds Kitchen Business Manager, Josie Towning: “Trinity Kitchen offers a fresh, exciting mix of street food vendors and we were looking for ways to further engage our customers, drive our night-time economy and compete with the vibrant Leeds nightlife scene.”
A stand-out launch.
SHUFL. supported the official launch with Brand Ambassadors from our ‘Puck Squad’ who were there to encourage and teach people how to play. To celebrate the launch the first 10 people to score a ‘hanger’ received a £50 Trinity voucher.
Our Ambassadors were also on hand to run a shuffleboard tournament at a pre-launch event for some invited guests including online influencers.
This helped to create a real buzz during the launch of the new shuffleboards throughout the shopping centre and online.
