Where Tradition Meets Technology: The Social Gaming Group & Winmau Launch 'Darts for Everyone'

We are proud to announce an industry-first global partnership with Winmau, the world’s most iconic darts brand, marking a major step forward in the evolution of modern social play.

Launching from February 2026, the partnership will roll out under the banner “Darts for Everyone”, a global campaign designed to make darts more accessible, more social, and more meaningful for players of all abilities. The initiative will deliver a series of tournaments and events across The Social Gaming Group’s well known Oche venues worldwide, rooted firmly in our philosophy of Purposeful Play.

Tradition Meets Technology

At the heart of Darts for Everyone is a shared belief that darts deserves to be experienced not as novelty entertainment, but as a social-first activity that honours the sport’s heritage while embracing innovation.

Each event will combine The Social Gaming Group’s digitally elevated FLYBY gameplay with Winmau’s unparalleled darts expertise, blending precision technology, immersive game modes and intuitive tutorials. The result is a darts experience that feels welcoming for newcomers, while remaining authentic and respectful of the game’s deep-rooted traditions.

Whether you are throwing your first dart or your thousandth, the experience is designed to feel natural, inclusive and genuinely fun. 

Championing the Social Fitness Movement

This partnership also marks the first major step in The Social Gaming Group’s emerging social fitness movement, a concept built around healthier, more intentional ways to connect.

In a social climate shaped by shifting habits and what researchers have called a friendship recession, digital darts offer something refreshingly different. It provides a low-pressure, activity-led way to spend time together. Structured, time-boxed and easy to pick up, it removes many of the traditional barriers that make socialising feel difficult or intimidating.

By encouraging movement, interaction and shared moments of play, Darts for Everyone champions connection that feels purposeful, energising and human, at 

Redefining Modern Darts

By blending innovation with authenticity, The Social Gaming Group and Winmau are redefining what darts can be in a modern social setting. This partnership ensures that darts remains true to its roots while evolving into a format that resonates with today’s audiences. Social-first, accessible and built for connection.

Trond Bastiansen, CEO of The Social Gaming Group, said:

“Darts for Everyone is about making it easier for people to find genuine, joyful connection, which sits at the centre of what we call Purposeful Play.

Partnering with Winmau, an icon of the darts world, allows us to honour the true spirit of the game while using technology to open it up to entirely new groups. Together, we are redefining what modern darts can be, at a time when socialising in structured, time-boxed ways is becoming the norm. Digital darts is a natural catalyst for breaking down traditional barriers that often get in the way of socialising.”

Thomas Long, Partnerships Marketing Manager at Winmau, added:

“The sport of darts is inherently social. It is easy to learn, endlessly engaging, and brings people together with ease.

The Social Gaming Group has the platform, technology and venue network capable not only of introducing the game we love to millions through dynamic and engaging formats, but of bringing people together at a time when it is desperately needed.”

As Darts for Everyone rolls out globally across 2026, this partnership represents more than a campaign. It is a shared commitment to connection, movement and meaningful play.

Together, The Social Gaming Group and Winmau are inviting everyone to step up to the oche, pick up a dart, and rediscover how powerful social play can be.