The First OCHE Experience Zone Has Launched in Copenhagen

The first OCHE Experience Zone has now launched in Copenhagen, in partnership with Eve Group, marking an important milestone in expanding the OCHE concept into new formats and new venues.

Located in the historic Alexandra Hus, the new venue brings a fresh take on social gaming to the Danish capital. Situated on the second floor, the space features 7 Flyby dart lanes, a dedicated bar, and a design that blends modern gaming with the character of a historic setting.

From the opening weekend, interest has been strong, with guests quickly embracing the social gaming experience. The atmosphere, energy, and early engagement reinforce the potential of this new format.

The partnership with Eve Group is a natural fit. Their vision – to push the boundaries within the industry by offering new ways of socialising that go beyond drinking – closely aligns with OCHE’s mission to bring people together through the power of play.

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A New Way to Scale Social Gaming

OCHE has become known for combining tech-enhanced darts and shuffleboard with high-quality food, drinks, and a vibrant social atmosphere. Traditionally, this has been delivered through full-scale venues, but not every location has the space or setup for a full OCHE concept.

That’s where OCHE Experience Zones come in.

Experience Zones are designed as compact, plug-in installations that allow operators to integrate social gaming directly into existing venues. Typically ranging from 150–300 square metres, these installations leverage existing bar and kitchen operations while introducing a new, interactive experience for guests.

This creates a compelling opportunity for hospitality operators:

• Introduce a differentiated guest experience
• Increase dwell time and repeat visits
• Attract new audiences
• Add a new, technology-driven revenue stream

By reducing upfront investment and operational complexity, Experience Zones make it easier for partners to adopt competitive socialising and integrate it into their existing concepts.

Built for Modern Hospitality

Today’s hospitality landscape is evolving rapidly. Guests increasingly seek experiences that go beyond traditional food and beverage offerings, and operators are looking for flexible, scalable ways to innovate.

OCHE Experience Zones are designed with this in mind, offering a lighter, more flexible version of the OCHE concept, while maintaining the same high-energy social gaming experience.

The format is highly efficient and partially automated, requiring limited staffing while still delivering a premium guest experience. This makes Experience Zones well suited for a wide range of venues, including restaurants, bars, hotels, entertainment venues, and mixed-use developments.

It’s social gaming, adapted for the realities of modern hospitality.

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A Strong Partner in Eve Group

Eve Group’s new venue at Alexandra Hus demonstrates how Experience Zones can be seamlessly integrated into a high-quality hospitality concept. The design, atmosphere, and positioning create a natural environment for social gaming, and early guest engagement has been encouraging.

“We see social gaming as a natural extension of modern hospitality, and the OCHE Experience Zone fits perfectly with our ambition to create new ways for people to socialise,” says Eve Group.

The Copenhagen launch represents a strong first example of how the format can be implemented in collaboration with leading hospitality operators.

Expanding the OCHE Footprint

The launch in Copenhagen marks the first OCHE Experience Zone, and an important step in expanding the reach of the brand through partnerships.

Experience Zones create new opportunities to scale OCHE into cities, venues, and formats that would not otherwise support a full-scale OCHE venue. By working with strong local partners, the concept enables faster, more flexible expansion while maintaining a consistent guest experience.

With the first Experience Zone now live in Copenhagen, The Social Gaming Group is already working with partners across Europe and beyond to bring the concept to additional locations.

This is just the beginning.

From flagship venues to compact installations, the goal remains the same:

To bring people together through the power of play.

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