It's time to get on board with social gaming.
Traditionally, the hospitality industry has four main segments: food & drink, leisure and entertainment, hotels and travel & tourism. In reality, it’s rarely that black and white. Shifts in society, tastes and behaviour mean the lines have blurred and evolved to create new and exciting venues and experiences.
MOVING WITH THE TIMES
People are looking for new experiences to keep their social lives fresh and exciting. Take the rise of the gastropub in the 1990s. Traditional pubs focused on drinks and average food started offering high-end restaurant quality food to cater for smart-casual, modern dining. More recently we’ve seen the trend for pubs and restaurants to add social gaming into their spaces. On the flip side, bowling alleys and cinemas are upgrading their food and drinks to compete with restaurants.
HOSPITALITY TRENDS
Hospitality trends are constantly evolving, with the latest shift being the fusion of social gaming with great food and drinks. Let’s take a look at some of the other trends you should know about: TRAVEL – post-pandemic, people are travelling more and making up for lost time. People are looking for new destinations and discoveries to make new memories.
DIGITAL SAVVY
People expect a more digital, contactless experience. QR codes, apps and websites to book, order and pay are now the norm. As customers now rely heavily on online reviews to inform their choices, staying on top of online reviews is essential.
SUSTAINABILITY
Travellers want better quality that doesn’t cost the planet. Digital menus and receipts, recycling, minimising food miles and food waste and supporting local are all now things people expect.
SOCIAL GAMING
Adding social gaming alongside food and drink can really step up the experience you offer your customers. Here’s why: SOMETHING NEW – For people who want to try something new and exciting, you can’t beat drinks, dinner and a few friendly (or fiercely) competitive games. At The Social Gaming Group, we’ve rolled out our social gaming concepts all over the world, but always with a local twist. With local specialities on the food and drink menu, events with a local focus, and supporting the local community, we make the global feel very local.
GAME-CHANGING TECH
Authentic gameplay meets flawless tech for consistently brilliant entertainment. At our venues, everything from booking a table, ordering from menus to playing the games is all done digitally.
SUSTAINABILITY
Doing things in the right way is at the heart of everything we do. We use locally sourced ingredients wherever possible to cut down food miles and support local businesses, as well as working with farms that hold sustainable accreditations. There is always more work to do, but we’re proud that food waste is down to just 2% at OCHE Oslo.
HEALTH
The best quality ingredients make the best tasting dishes, and they don’t have to impact your health to be enjoyable. We’re introducing fresh and healthy dishes, prepared by our top chef.
SPACES FOR EVERYONE
Social gaming is for everyone, regardless of age, gender, ability or any other factor. Everyone should feel safe and welcome in our venues, and we’ll do everything we can to make them inclusive for all. So this year, why not bring social gaming to your venue to attract new people and keep them coming back for more.
Pubs now serve restaurant food and cinemas upgrade their bars. Social gaming with great food and drink is the next step.
