TSGG and Trendline: Social Gaming Comes to Australia

A new distributor, a new market, and a partnership built on complementary strengths. Here’s what it looks like in practice.

When TSGG looks for a distribution partner in a new market, the question is never just who can sell the product. It’s who understands the operators well enough to help them get the experience right.

In Australia, that partner is Trendline Group– and the fit goes deeper than most distributor relationships.

Two decades of venue knowledge

Trendline Group has been supplying and designing commercial hospitality environments in Australia since 1999. Through theirNextrendbrand, they work with clubs, pubs, hotels and entertainment venues – not as a furniture supplier, but as a venue partner. They understand how spaces function, what operators are trying to achieve, and how design decisions affect the guest experience.

That knowledge base is directly relevant to social gaming. Getting an interactive darts or shuffleboard installation right isn’t just about the technology – it’s about how it sits in the space, how guests approach it, and whether the surrounding environment supports or undermines the experience. Nextrend has spent two decades building exactly that kind of understanding.

The Essential Kit and the furniture advantage

FLYBY Dartsis available in three configurations, ranging from the fully integrated Turnkey Rig to the Bespoke Rig, designed around a venue’s exact specifications. The Essential Kit provides the core Flyby Darts technology – including camera tracking, gaming software and display – giving operators the freedom to create their own environment around it.

This flexibility plays perfectly to Nextrend’s strengths. Drawing on its extensive hospitality design and furniture expertise, Nextrend can configure the surrounding setup to suit each operator’s venue, brand and customer needs. From bar stools and booth seating to the layout of the complete darts area, operators can work with one partner to bring together the technology and the wider fit-out. The result is a tailored, coherent guest experience and a simpler procurement process.

What the Australian market looks like right now

Competitive socialising in Australia is at an earlier stage than the UK, where the market now counts over 800 venues. That gap is an opportunity. The consumer appetite for social, experience-led formats is well established – what’s been developing is the supply side: the right products, the right distribution, and partners who know how to help operators integrate social gaming into an Australian hospitality context.

“We found the Australian hospitality industry is desperate for innovative ideas to create social arenas and bring the next generation together. Bringing TSGG’s innovation and pairing it with Nextrend’s capability and market experience meets this need and brings a new level of excitement to venues.”

Josh Rowland, Managing Director, Trendline Group

The Australasian Gaming Expo in Sydney was the public starting point for this partnership. The response from operators on the stand confirmed what both TSGG and Trendline already believed: the appetite is there. The work now is building the category – one well-executed installation at a time.

TSGG’s social gaming products are now available across Australia through Nextrend, a part of the Trendline Group. If you’re an Australian operator interested in adding Social Games to your venue.

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